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BMW Design: The Kidney Grille, Roundel, and Other Signature Elements

BMW is a luxury automaker with a long and decorated history going back nearly one century. The roots of BMW are in the Bavaria region in the southeast of today’s Germany. A lasting testament to that history is on the hood of every BMW vehicle model with the iconic logo known as the Roundel. There are two stories about the origin of the Roundel.

One story says its blue and white colors were derived from the colors of the Bavarian flag to pay homage to the region. Aside from vehicles, BMW also manufactured motorcycles and airplane engines. The second…

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BMW Designs are Updated Each Year, But Some Things Never Change

BMW vehicles are known for their incredible performance, comfort and style. All of those things have been updated over the years, which is immediately apparent when you look at the exterior design of any BMW model. But there are a few stylistic elements that have remained, creating that iconic BMW style we know and love. This Trivia Tuesday, can you guess which design element has been standard since the 1960's?

That side crease…

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BMW Aligns with Team USA for Olympic Bobsled Design


The U.S. two-man Olympic Bobsled Team has not taken home a gold medal in the even since all the way back in 1936. This year BMW hopes to help chance that since it was approached by the U.S. Olympic team to help design the new bobsled that will be used at the games in Sochi, Russia.


After looking at the aerodynamics and incredible design of the current lineup of new BMW vehicles, the…

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